On the 2020 China Cultural and Natural Heritage Day, the Sichuan Provincial Department of Culture and Tourism and China Cultural Centre launched the “The beauty of Living Wealth” online exhibition to put spotlight on glorious heritage, allowing netizens at home and abroad enjoying the beauty of intangible cultural heritage of Sichuan.
Unparalleled Shu embroidery, dazzling clothing of Yi, Qiang embroidery combining with the charm of the modern fashion…… In the endless history, the people of all nationalities in Sichuan have created splendid and precious intangible cultural heritage with their hands, heart, and soul to inherit the spirit of this land and kindle the cultural light.
On intangible heritage protection and inheritance, the inheritor is the nucleus force. Behind every intangible heritage, there are inheritors with unsurpassed skills, and each inheritor has a magical story worth telling. One of the Sichuan Intangible Heritage Publicity and Exhibition Series Activities on Heritage Day – “Via Cloud • Sichuan Intangible Heritage Video Exhibition” would be wonderfully presented from June 13 to June 19. The video exhibition would be broadcast simultaneously on the two major TV terminals of Sichuan Telecom IPTV and Sichuan Radio and Television Network together with seven major online platforms of Tencent Video, iQiyi, Youku, Bilibili, TikTok, Kuaishou and Zhiyou Tianfu, and with 35 titles of intangible cultural heritage films making their concerted appearances. Apart from that, 28 typical intangible cultural heritage projects and 19 representative inheritors would bring us the narratives of intangible cultural heritage — the Sichuan chapter.