In order to further promote exchanges and cooperation between China and Malaysia in digital economy, cultural tourism and creative industries together with the cultivation of young talents, a series of activities entitled “The 2020 Malaysia-China Year of Culture and Tourism – Digital Silk Road campaign” sponsored by China Culture & Entertainment Industry Association would be launched online from September 24th to 30th .
As one of the highlights of the event, the “Digital Culture Exhibition“–C-box was officially launched online on September 24th.
The exhibition was jointly planned by China Culture & Entertainment Industry Association and China Central Academy of Fine Arts. It invited excellent digital cultural works of China Cultural Centre in Kuala Lumpur Tencent, Perfect World, Miha Tour (mihayo), FEG, TAPTAP, Doji (Cross Star), Dream Trail, Entertainment Alliance and other entities as well as backed by rich tourism resources from Shanghai, Gansu, Yunnan and Sichuan for online display.
3D digital literature and tourism industry cloud display space, with embedded pictures, texts, videos and other diversified contents, omni-directional display of traditional culture, tourism resources, art designs, network music, network literature, film and television animation and e-sports gaming were demonstrated as the wholesome representative achievements of the digital literature industry. The adoption of digital means had facilitated the viewers’ ability to enjoy the partaking without leaving their homes.